The creation of a great brand stems from the insistence for technology innovation. DE&E, with its unique innovation mode and keen insight into product details, has achieved numerous innovations in kitchen appliances industry. DE&E always perseveres in being a pure product perfectionist, releasing our ingenuity for life.

Since its eatablishment in 1992, DE&E has always regarded innovation as the core driving force of the company. Every year, more than 5% of the sales turnover is invested to developing new products. DE&E has got a leading R&D center in the industry and obtained more than 260 patents.

Owing to intelligent management, DE&E intelligent factory is able to control the entire process including production, raw material and after-sales service. DE&E has got lots of international certificates, including CQC, RoHS, REACH, GS, PSA, KC, SASO, SAA,ISI, ETL, CE, CB, and CCC on all hoods.

At present, DE&E owns 80 agents with more than 6000 shops accorss the country, among which 3000 exclusive stores have effectively enhanced DE&E brand image with its unified design. Inspired by authentic life scenes, DE&E experiencing centers take home decoration as the main design element, and integrate other living scenes like baking party, home gathering and family activities , which vividly show the application effect of DE&E products in real life. The comprehensive, integral, simple and fashionable design style is widely praised.